The Tourism Authority of Thailand (TAT) has launched Amazing Locations: From Scene to Scenic, a project that markets film and television shoot sites as travel destinations. It sits on top of the agency’s existing Healing Is the New Luxury campaign, which pitches Thailand as a high-value destination rather than a cheap one.
The idea behind it is straightforward. Audiences watch a scene, recognise a real place, and book a trip to stand in it. TAT is now building routes around that impulse. Both campaigns are aimed at the same target, which the agency describes as high-value tourism.
The 10 routes and the films attached to them
The project is anchored by 10 Celebrity and Influencer FAM Trip routes. These are familiarisation trips, which means the first travellers on them are invited guests rather than paying customers.
The Phetchaburi, Prachuap Khiri Khan and Chumphon route takes in Khao Sam Roi Yot, which TAT links to the series Alien: Earth. Another goes to Tham Luang and Khun Nam Nang Non in Chiang Rai.
The waters of Krabi are pitched on a longer record. TAT ties them to James Bond, to The Beach, and more recently to Jurassic World Rebirth. Koh Samui in Surat Thani is linked to The White Lotus Season 3. Phitsanulok is linked to The Creator
The other routes for Thailand’s film locations cover Suan Hin Hua Ling in Nan, Hin Sam Wan in Bueng Kan, Phu Phrabat Historical Park and Tham Din Phiang in Udon Thani and Nong Khai, and the Grand Canyon and Khlong Phlu waterfall in Chanthaburi and Trat.
Several of those sit in the northeast and the eastern seaboard, well outside the usual Bangkok, Phuket and Chiang Mai triangle.
The northeast carries three of the routes, at Bueng Kan, at Udon Thani and Nong Khai, and at Ubon Ratchathani. Nan takes a fourth. Chanthaburi and Trat share a fifth.
If you live here and want to follow the campaign yourself, the practical value is in that second list.
The production numbers behind the push
The campaign follows a busy stretch for location shooting. Thailand hosted 322 foreign film productions between January and July 2025, generating more than 3.33 billion baht, according to the Thailand Film Office and reported by NationThailand.
The main lever is financial rather than promotional. TAT’s cash-rebate scheme for foreign productions offers rebates of 15 to 30%, with no cap on the rebate limit, effective from January 1, 2025. It has been running since the start of last year.
The absence of a cap is the part that matters to a large production. A percentage with a ceiling stops being useful once a budget passes a certain size. Without one, the incentive scales with the shoot.
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